Your content should have useful information, you don’t want to create a text bookish atmosphere that will bore people. Without sounding academic, there are many ways you can present value — information that people need or at least will enjoy. Just imagine you are writing to a friend so that you can project a warm atmosphere.
Experts on writing teach that if you don’t catch someone’s attention right off that you will lose them – they won’t stick around to read the rest of the article. Hence, you should use exciting words, especially in your subject or title to grab the reader’s attention. You want to attract the reader and then hold their attention. This is sometimes referred to as ’emotional writing’.
Emotional writing can be seen as dramatic or compelling. It is a good idea to do some keyword research and make a ‘swipe file’ with words that are both key to your articles subjects and exciting. In advertising and sales, there are many ways in which this works — using time constraints: ‘this is your last chance’, ‘don’t miss out’. Scarcity: ‘last 5 in stock’ the ‘next 8 callers only’; Excitement: ‘must have’, ‘secret tips’, ‘top of the line’, ‘unbeatable’, ‘latest discovery’, ‘truly great’, ‘the best’, ‘fantastic’, ‘wonderful’, and ‘awesome’.
Especially if you are promoting something technical, but effective in any case, is giving proof of what you say. This would work very effectively for instance if you can quote a study or survey that has been done that will back up your claim, (give them a link); or income testimonials. Quoting statistics is not really very effective unless you provide the source of your statistics or claims. They can help you to create an interesting article.
You shouldn’t necessarily focus your writing on selling unless you are creating a sales page. For the purposes of ‘content’ you always want to keep it purely conversational and interesting. Try to present the information without pushing it.
One last example of how to keep it exciting: describe some condition that needs to be fixed, or a substance that can do something factually. Discreetly at the end add a paragraph describing how your product or service is what they need and include your link. This is easier to use if you are selling a product. For example an article about some human condition like dry skin or dandruff. Then you provide the remedy or solution.
This can apply to home business opportunities, as well. For instance the condition being ‘paycheck is insufficient’, or ‘hate your job?’ Starting a home business can be the solution to either one or both conditions and with just a little creativity you can turn that into a good article!
One of the most intelligent ways to promote your business website and/or your business opportunities, services and products, is using your blog. It’s intelligent because it is free; it’s intelligent because it is permanent advertising that will still be working for the life of your domain or blog address; intelligent because it can utilize the power of search engines if done correctly; and intelligent because it will bring you free, ‘targeted’ traffic, which is the most advantageous kind of traffic.
One of the most long-standing precepts in Internet marketing is that ‘content is king’. It has a twin and that is ‘provide value’. Content as king would provide valuable information which may help others and attract people to your business. If you write or otherwise provide good, valuable content, you may begin to be regarded as an ‘expert’. Your valuable content is a good way to build relationships of trust. There is a belief that you may cause someone to feel subliminally that they owe you because your information has helped and inspired them. Ideally this could translate into their wanting to give you their business when they are ready to take action.
Pushing or selling is not really providing value unless it is done discreetly. It can actually have the opposite effect. If you just use the approach of providing valuable information, or to share your opinion initially, you should just be laying the groundwork or planting the seeds for a beneficial relationship. Let the person breathe a little and have some time to consider what you have given them.
Your home business blog will represent more value if you are mindful of these points. If your posts are nothing more than ‘spammy’ advertisements, that is just how they will be received, rather than as having any real ‘value’. They say ‘it’s not what you say but how you say it’. Of course it is fine to promote your business by pointing out the best features, or to discuss your success with it. It helps others to know what you are learning and gives them confidence to know you love your team, mentor or etc. (and why). All of these things encourage someone to follow you.
With the purpose of maximizing your potential to get traffic from the search engines, you should do some keyword research and find meaningful phrases that apply to your website content. You should use the keyword phrase in the title and a few times in the text – but do not over-do it (keyword spam).
Make a real attempt to be consistent in posting to your blog frequently – daily or weekly if possible. If your blog is at a different address than your website/domain, be sure to sign each post with your name and the URL of your business. Be sure to hyperlink the URL so that the person has a convenient and instant way to ‘click’ over to see what you have to offer there.
Your articles do not need to be expert or prize-winning writing, but you should make a reasonable attempt to check spelling and grammar. There are people who will judge you and your business ‘sense’ by the impression they get from your writing. At the same time with so many that have English as a second language, the rules are a little more understanding of ‘imperfect English’ these days.
Remember to always be honest. If you say that you ‘guarantee’ something then you must be willing and able to honor that promise. There are people who will hold you to it. You should never guarantee how much money someone will earn or by when. If they don’t earn that much money in that particular timeframe, you may be called upon to make good on your promise. Always be completely truthful in your claims.