Tag Archives: Home Business Website

How To Get The Media To Come To You For Free Publicity

 
 

While many people would not welcome a media presence in their life, it can truly help a business. However, most of the time the media will simply not visit you and help your business to grow. With that in mind, it is up to us to give the media a reason to meet with us. Below we are going to discuss a few things you can do to help create a buzz about your business that will call the media into your business.

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Community Action

One of the best things you can do to help bring media attention directly to your store is to get involved directly with your community. However, in order to do this you need to find something that is wrong in your community and find a way to fix it. In some cases, this is not something that needs to be really serious. So take the time to look around your community and see what could be fixed. It may be something as simple as a junked up vacant yard. Call up your town and find out if your business could help out by cleaning up. Once you are approved, be sure to invite the media to cover the event. Likewise, you could take some time to beautiful the community by planting trees and flowers in an area. There are an endless array of things that can be done to help get you involved in helping your community out.

Volunteer

One of the greatest ways to get media attention is to volunteer for some a local organization. Not only will you get the attention you desire to help your business, but you more than likely will feel better about yourself and life at the end of the day! There are many local organizations that could use help. Look into a local homeless shelter, hospital, or even the humane society. Find something that would align well with your business for the best impact. In addition, choose something that is going to be meaningful to you. Keep in mind, you do not always have to volunteer with your time, you can help financially as well. Talk to the director of the organization and find out how you can help best.

Go Viral

This last one is going to be a tad harder as you are going to have to get a little more creative. In addition, you are going to need an online community to latch onto your project. However, this is a great way to not only get local attention but national as well. You need to create a video that is going to have a unique hook to it. Something that is simply not expected. Think about videos you have watched online that surprised you, this is the direction you will need to take. This can be difficult to do on your own, which is why you may want to hire a creative agency. However, when a video goes viral, it works and will bring all types of media to your doorstep!

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Driving Traffic to Your Home Business Website

No matter what else you do to promote your brand or business, the thing that will make it a success is only the right kind of traffic. Random traffic is worth something but not much usually. What you really want is targeted traffic. These are people who are actually interested in what you have based on your keywords and their search.

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The search engines are a great way to get free, targeted traffic. You can get their attention by for example using your blog frequently. Your blog may not be on your website but there are ways you can link them back and forth.

For example, by using your website URL in the signature or bio box of your blog posts. Actually that URL should be part of everything you do online; whenever you post anywhere you should sign it with your name and website URL (domain name).

The above example is effective however indirect. The best thing to do is to build your website with your blog right on it. That way it is a direct connection. Actually even at that the above example is a very good idea in any case. There should be many places you show up with advertisements, social commentary, blog posts, forum posts, etc. Don’t waste a single one by leaving off your domain or website URL.

If you are wisely building a list of prospects and customers as you should if you expect your business to succeed, whenever you contact them via email, etc., you should always reference your website’s URL in your signature. Really make it part of your identity or brand. When they think of you they think of your domain name.

If you are promoting an affiliate product then you would want to include that URL as well, but that would be best in the body of the message if the message is about that program. It can also be repeated as part of your signature although it may be overkill. More effective might be a ‘P.S.’ to say something additional to encourage them to find out about your affiliate product or program.

Whatever you can do to generate traffic whether free or paid, it is to your benefit and absolutely essential to conducting a business. People have to be made aware of your product or brand and they need to go to the website to learn about it. They are your traffic and there should always be a steady stream from various promotions.

What Should Your Home Business Website Include?

One of the most important steps in launching an Internet-based home business is your website.

Some businesses come with professionally-developed websites that you can use and include everything you need. But if you’re going out on your own, you must know what you need on your website to improve your chances of success.

–Choosing a name—This is more important than you might think. First, you have to find out if the perfect name is still available through a domain site. With the thousands of website out there, chances are you’re not going to get your first choice. Say your name is Bob and you want your site to be BobsBikes.com. You just might find out that some other Bob already took that name. Having the .com suffix is nice, but you can also go with several other suffixes if you simply don’t want to change your company’s name. Also, be careful your website name doesn’t have any unfortunate double meanings.

–Social networking—Make certain you include social networking tags, such as FaceBook and Twitter, so that people have the chance to follow your business.

–Method of payment—If you sell a product from your site, you must have a method to accept payment. For the newbie, one of the easiest payment methods to set up is PayPal.

–Overall look—Your customers should immediately know what you’re selling and how to buy it. Keep your site as professional-looking as possible. People are leery of buying online, so the better looking your site, the safer your customers will feel.

–Search Engines—Register your website on all the search engines. It’s easy and free.With an online business, your website is your business. It should be a welcoming place where your customers will feel at ease. They shouldn’t be confused about what you are selling.

Your site should be easy to navigate with clearly delineated pages. Whether you create your own website or hire someone else to do it for you, a good website can make or break a business.