You’re just starting out and your list only has 500 or 1,000 people.
While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right, you can still make really good money.
How does that work?
By getting personal.
First, answer emails that you get from your list. When someone reads your latest email and takes the time to write to you – answer them. You’ve only got 1,000 people on your list, so odds are only 5 to 10 will ever write to you at a time. Yes, you can do this. Keep it personal.
Second, let your list members know that they are part of a very small, intimate, private community by telling them. Otherwise they’ll assume you’ve got a gazillion people on your list and don’t give a flying flip about any of them.
Third, email them daily. Yes, DAILY. Keep in constant contact with them. Update them on the latest news and give a tidbit here and there about yourself.
Fourth, care about their success. If you really, truly care, then it will show in your emails to them. Communicate how important they are and that you want to help them succeed in a big way.
Fifth, hold open Q and A sessions over webinars, Skype or your favorite platform. Don’t charge anything, and let your subscribers know it is only for your list. You’re creating the feeling that they belong to a small, exclusive, private group.
Sixth, send out emails that start with something personal, such as, “Hi (name) – I wanted to contact you personally because I think you might be a good fit for my coaching program.”
Seventh, ask for their help or opinion on something and then answer every response.
Doing these little things will keep your list engaged and interacting with you.
And when you send out an offer for just 10 people to get personalized coaching at $500 a month, what do you think will happen?
Odds are you’ll fill those slots in less than a day with no additional effort at all. You might even have a waiting list of people who didn’t make the first ten slots.
What happens when someone emails their list of 100,000 with the exact same offer? Surprisingly, there’s a good chance they’ll have trouble selling those ten slots, even though their list is 100 times bigger.
You can make great money with a small list when you take the time to get personal with your subscribers.
There is a saying that goes like this: ‘practice makes perfect’ Athletes build their strength and skill by practicing. They reach plateaus and if they keep their momentum going consistently, they continue to move forward in their skill. It is the same with marketing as you are building and sustaining momentum by constantly taking action to promote your home business.
Artists also keep practicing and learning techniques. In the military they continually test their endurance and develop their skills using weapons and hand-to-hand combat. Marketing is very much the same in that the more we practice by taking action, the better we will get at doing what we must do.
In building momentum another way this is important is that most people will not respond. This is your challenge. Don’t become discouraged or give up. You have to increase your efforts and have enough volume that those people won’t matter. Eventually you will learn to focus only on the ones that do take action and respond. They are the ones that will help you build your business over time. In any case you just need to keep pushing forward no matter what it seems like.
It is easy to lose your way when you elaborate on that you may not see any positive results in the beginning (because you haven’t got the momentum yet). This is normal. However, normal is not always right – in fact often it isn’t right at all. Catching a cold is normal, but it’s not good for anything, and we just want to get rid of it because it is annoying.
Sometimes we must take special steps to ensure that we don’t allow ourselves to get discouraged and stop trying. We may have to talk to ourselves continually to guard against negative thoughts and feelings. If you don’t stop them they will become an attitude. If you make a conscious effort to combat them they will stop eventually. Replace them with something which is positive and focus only on that until you are feeling better.
You can visualize the beauty that is always here even when you are personally not feeling well. There is nature – the sky, the water, fresh air, the trees and flowers. There is much good for everyone to share. Think about how lovely it is. Think about people who make you feel good, or your family that love you. You can take a minute or two to remember things you have accomplished that made you a winner. Like starting an online home business!
Remain focused on your target goals. In this case it is to create a profitable business via Internet marketing. Realize that you may have to ‘wash, rinse, and repeat’ over and over and over again before you will start to see any results. Understand that is just how it is. It’s how it usually works and you shouldn’t get in a rush or feel that you are failing. It should make you try even harder.
It really shows you are creative and brighter than average if you want to develop a business on your own. Why blow it by being a jackass? Reference is to people with no experience who will ignore training and even minor documentation that might help them to formulate a plan. Oh but no, they are the center of the universe. They will pester support for answers in that they feel they are entitled to know without reading it.
It says ‘free’ and/or it says ‘no experience’ necessary. Did it ever occur to you that you have to start somewhere? These two qualifications do in fact require your participation even if just so far as to give you a place to start from. Did I mention that you contact support usually after you mess everything up by doing it without having any reference? That’s ok support lives for you. Forget their other 100 people that they need to help. They will be glad to do everything 2 or 3 times just to cater to you.
If you are paying for service that is a different ballgame. They owe you, but still only to a reasonable degree. Why do you not recognize harassment when several times a day you are running to them with questions that are either not relevant to what you should be doing at this point or worse something that has already messed everything up and now needs to be recovered – on their time. Oh! But you are entitled more so than anyone else. (Where did you get this silly idea?).
Unfortunately the other side of the entitlement allows that you will tell people how to do their job. If they try to tell you where you should get your direction (as a kindness) you will badger them and infer threats. You as support are expected to know everything and do everything. If you are avoiding telling the person they are a pest who you feel is harassing you, or to say ‘it is not my job’, they will likely consider you hostile and condescending. Which is best, tell the truth or go with ‘the customer is always right’. (not)
The point is allow the people who want to guide you to the point where you can start to use your own ideas. Don’t be ignorant and start right in destroying everything before you access what has been provided. This especially refers to changing technical settings that you have no idea how to understand or what will happen other than somebody else will need to fix it for you.