Tag Archives: Internet business

To Promote Your Internet Home Business Use the Power of Search Engines

Search engines (SE) can either make or break your Internet business. You want to do as much as you can to optimize your website and advertising to take advantage of the benefits that the search engines can provide. You also want to take care not to do anything to get on their bad side.

get on board

You have probably heard the saying that ‘content is king’. That means that it is not some technical mumbo-jumbo that you need to learn. You need to provide a steady stream of good, original content (information) for your website visitors. This is what search engines call ‘value’. If you want the SEs to send traffic to your site, be sure that your site has ‘value’.

Even more accurately the saying should be ‘fresh content is king’. When the SE robots ‘crawl’ your site they are looking for new information. Initially when your site was built it was indexed according to the content, Search engines, etc. Then they will check back every 30 days or so. If the robots do not detect any new changes, they will just turn around an exit, leaving you at the same place in the index as you were originally.

Even more accurately the saying should be ‘fresh content is king’. When the SE robots ‘crawl’ your site they are looking for new information. Initially when your site was built it was indexed according to the content, keywords, etc. Then they will check back every 30 days or so. If the robots do not detect any new changes, they will just turn around and exit, leaving you at the same place in the index as you were originally.

You should strive to keep your link on the first few pages of their search results. When people go to a search engine and search for your keywords they will see your link, click it and visit your site. (this is what is referred to as ‘free, organic traffic’).

The easiest and most efficient way to make sure you always have fresh content, is to either build the website on a blog platform (like WordPress), add a blog to the website as a page, or even as remote as a ‘backlink’. (a blog on a separate site that you can link to). This is much more simple than to try to change the site code, ads, images, etc. each month to create ‘fresh’ content. Back in the day that is what people had to do to stay fresh! So there was no getting away with having some knowledge of HTML code which can get complicated especially if you are new, or expensive if you have to pay someone to do it for you.

If you are at a social network, business forum or article marketing site, use your domain name in your signature (and hyperlink it) to create a link from there, back to your site. In the SEO world (search engine optimization) your focus as part of promoting your business should be to build hundreds of back-links over time. This is indicative that you are actively engaged in your business, rather than just some website that sits on the Internet collecting dust.

Your Internet Business Can Be Like a School

People might be very surprised if they found out how much is really available online. For example community colleges have free or very inexpensive courses that can be done completely online. Even various certificates of achievement can be earned in this way.

get it!

So at that price you can take something you are curious about or interested in that really hasn’t got much of a chance of helping your career. Just for fun. Along the way you may change your mind and it could possibly turn into something that would be a career.

Naturally it makes the most sense to find something that might even help you get a promotion or to elevate your skill level so you would qualify for a better job – or even to enhance your technical skills so that you may take more control of your home business. For example it would be so helpful if you had more of a handle on basic HTML so that you were not dependent on programmers whenever you want to make a small change to your website.

There are multiple free courses in HTML and other technical languages on the Internet right now. This could also be anything that would help your business like bookkeeping, or using a proprietary software that performs some task that you need to work from home. These courses, while maybe not formal (having certification) can be started the same day they are discovered, a manual printed out for reference and then just go!

It is amazing how the search engines have vast amounts of free information on the fly – a breathing index of facts for everyone who seeks and has access to; and then to realize you can really drill down from there to find really extensive instructions if you want to pursue something to more of an extent. There is nowhere in the world where there are more possibilities to learn than the Internet.

It would be a shame to waste it especially because even the business you are trying to develop can itself teach you so much about business procedures, using software, etc. Even though ‘code’ and etc. may seem complex and ‘above’ your head, it really isn’t. If you look at it you will definitely see patterns that can be recognizable to you in the future and not at all ‘rocket science’ or something unachievable except to geniuses.

Your Internet Business Can Be Like a School

People might be very surprised if they found out how much is really available online. For example community colleges have free or very inexpensive courses that can be done completely online. Even various certificates of achievement can be earned in this way.

you can do it!

So at that price you can take something you are curious about or interested in that really hasn’t got much of a chance of helping your career. Just for fun. Along the way you may change your mind and it could possibly turn into something that would be a career.

Naturally it makes the most sense to find something that might even help you get a promotion or to elevate your skill level so you would qualify for a better job – or even to enhance your technical skills so that you may take more control of your home business. For example it would be so helpful if you had more of a handle on basic HTML so that you were not dependent on programmers whenever you want to make a small change to your website.

There are multiple free courses in HTML and other technical languages on the Internet right now. This could also be anything that would help your business like bookkeeping, or using some proprietary software that performs a task that you need to work from home. These courses, while maybe not formal (having certification) can be started the same day they are discovered, a manual printed out for reference and then just go!

It is amazing how the search engines have vast amounts of free information on the fly – a breathing index of facts for everyone who seeks has access to; and then to realize you can really drill down from there to find really extensive instructions if you want to pursue something to more of an extent. There is nowhere in the world where there are more possibilities to learn than the Internet.

It would be a shame to waste it especially because even the business you are trying to develop can itself teach you so much about business procedures, using software, etc. Even though ‘code’ and etc may seem complex and ‘above’ your head, it really isn’t. If you look at it you will definitely see patterns that can be recognizable to you in the future and not at all ‘rocket science’ or something unachievable except to geniuses.