“You are subscribed. You can unsubscribe at any time by clicking this link. Thank you.”
Wow! That really built some rapport, now didn’t it! I tell you, I am so fired up about being on another list that I could just… well… actually I’m not, and I think I will unsubscribe. Thank you.
If the above example is anything like your thank you page, then you’re blowing it.
Your thank you page is an excellent place to build rapport and get your new subscriber to become even more invested in your budding relationship.
With that in mind, here are 6.5 ideas of what you can do with your thank you page that won’t have new subscribers turning away in boredom, annoyance or revulsion:
1. Learn more about your new subscriber
They just gave you their email address and maybe their name – now ask something that will help you with your marketing and show that you are interested in them.
What do they most want to learn about ___?
What is their number one goal?
What is the biggest challenge they face right now?
2. Get more shares and more subscribers
Ask them to invite their friends through social media to get your incentive or lead magnet.
In return, you’ll reward them with something even better than the initial offer that made them sign up in the first place.
3. Build authority and credibility
Demonstrate that they made a wise decision in joining your list by showing the previous reviews and testimonials from your biggest fans.
4. Sell the lead magnet – again
Done correctly, your lead magnet is an excellent representation of your expertise. But it won’t do your new subscribers any good if they don’t consume it. So remind them of what they’re about to discover by using short, snappy bullets like this:
“Congrats on getting your copy of “Hidden Traffic Strategies.”
You can download it from the link below.
When you do, you’ll discover:
The toilet paper method to getting traffic on demand – page 6
The annoying email that doubles referrals – page 12
The surprising way to triple your traffic every week, like clockwork – page 15
5. Send them to your blog
Or send them to your most popular video. Or…
The key here is to get them invested in you, so they can begin using what you teach to get real results in their life. When they do, they’ll be back for more.
6. Promote something
Make them an offer they can’t refuse. This is an especially great time to offer that year old $197 course of yours for, “Just $11, One Time Only, Grab it Now.”
Build the value as though you are selling it for $197, and they will buy it.
When they do, you have something much more important than $11 – you have gotten them to become your customer, your buyer, and potentially a raving fan who promotes you on social media and buys everything you offer.
Or at least purchases a product now and then.
6.5. Add the secret sauce
Regardless of which of the above six possibilities you use on your thank you page, I would encourage you to also show your personality.
If it fits you and your business, inject some humor. Use a funny photo or cartoon to express just how appreciative you are that they subscribed.
Use your own photo to build rapport. Make it look amazing and memorable with the help of a graphic artist.
Remember, your thank you page is prime real estate for building rapport, so don’t blow it.
Network marketing opportunities might fall under several different business models. For example, there are sales distributorships, aka independent consultants that sell tangible products. This is probably the most well-known and there are a number of very successful mega-billion dollar corporations that are ‘household words’.
Encompassing both tangibles and intangibles, there are also multi-level marketing (MLM) businesses, which include many different online affiliate marketing programs. With this model people may earn money for referrals as well as by selling the product or service of the company to earn commissions.
The principal difference in the two business models above is that the distributorships focus on selling products, whereas MLM and affiliate marketing programs focus mainly on the business opportunity (referrals). Of course these referrals are made easier if the company has quality products and services and has a good reputation as a profitable opportunity for affiliates.
Participants in most network marketing opportunities are considered to be self-employed. This is an ideal situation because they can work for as many different companies as they prefer. The ‘multiple streams of income’ concept works very nicely in any case. Mainly this is due to the fact that there is no limit to how much money they can earn as there would be with an employee’s ‘salary’ or ‘wages’.
The other major reason having multiple streams of income is a very wise way to build a business, is that there can be a balance where if one company has slow sales for any period of time, it is not as detrimental to the bottom line in that the other companies may be doing fine or better.
Additionally, they do well with the concept of ‘multiple streams of income’ because you can technically earn money in multiple ways within each individual organization. With MLM and affiliate programs you can earn money from referrals as well as from selling the products. As you get more sophisticated you could actually have separate advertising that focuses on either.
With regard to any network marketing opportunities, take advantage of your associations in the various networks and use them wisely. You can “cross-promote” in your own organization or network by ‘back-end’ and ‘OTO’ (one-time-only) sales to your existing clients. That is once a customer buys your products or agrees to participate in a business opportunity you can invite them to follow you into some of your other opportunities.
Networking is always going to emphasize building relationships with people. Get to know your prospects and existing customers. Don’t ever be accused of ‘taking the money and run’ where they will say ‘I was very important until they got my money and now they have disappeared. I can’t get any help and at this point I just want a refund’. Stay in touch.
To begin with, the least effective way to get good network marketing leads is to buy them, with few exceptions. Buying leads has a poor ROI (return on investment). For the most part they are all but useless, however if money is not an issue for you, then you might be able to get a sale or two from the bunch.
The truth is whoever is selling you the leads may honestly say they are ‘fresh’, because they themselves just purchased them. The fact is that they have no way to know exactly how old the list may be that the leads came from. They may have been regurgitated literally hundreds of times over the years.
This explains why the vast majority of ‘leads’ will be unresponsive. If you do get a chance to reach them at all, they will very likely not recognize your name, your opportunity, or understand why you are contacting them. Some may be quite irritated if they have been contacted too many times.
So how did they get on the list in the first place even if it was years ago? One theory is that they may have been ‘interested’ only in a very abstract way. Perhaps at some time in the past they inquired about a related matter and their contact information was captured. Since then they have moved on and forgotten they ever heard of the opportunity. In any case more than likely, they are not interested in what you have to offer.
Having to first convince someone they requested information they don’t remember asking for is not the best environment to begin a relationship. It would be much more productive to spend your time contacting people who have “opted-in” very recently and have first-hand knowledge of you or your company.
The best of all possible scenarios is that they are interested in what you have to offer and are contacting you to get more information with the definite purpose of taking action. Now the dynamic is very different. Instead of you trying to convince them, you will simply be providing them with the information they requested. Big difference.
The definition of “networking” is ‘to be known without having an agenda’. This says that it would be very wise to participate in various activities where you can be known and get to know others. You can share your knowledge without trying to sell anybody anything and then watch them come to you for more. This is the best way to get really good network marketing leads.
Social networking and online business forums are two very popular venues where you could get to know others. Both of these avenues gives you an opportunity to build a relationship of trust and respect and eventually to discreetly introduce the possibility of a business transaction. It is highly likely that someone will be more approachable and open-minded to someone they trust as opposed to a stranger who is pushing something.
Less personal but still attracting interested people with a pulse, are lead capture ‘portals’. For example web forms that offer a free newsletter or report in exchange for providing your email address. You build the relationship through your communications and over time the leads may take action and you will generate a sale.