The idea for the business would seem to be the most important thing to consider when you are creating a plan to start a business online. Ideas may include products or services to sell, and also the entire concept. The concept would be the look and feel (environment) etc. Your presentation is key as well – your website design and format, your advertising and marketing content is important in attracting people and keeping them interested.

It would be important to know if there is a market for what you plan to promote. It is very logical that it is more difficult if we choose the product and then try to find somebody that wants it. The ‘path of least resistance’ would be to do some research to learn what the market wants and then give it to them. Think about that. It is a whole different dynamic when they come to you for something they want