Although there may be some important things to consider if you are designing a business opportunity website, the main focus should be to attract search engines so they will direct traffic to your site. It is also highly relevant to attract prospects that may become customers.
With regard to search engines, it is actually best to focus on one niche at least per page if not the entire site. You want to make it easy for your site to be added to their index. That index is very important to any business because this is where people will find the links they have queried.
A swipe file that has a good list of keywords that you can use to help you in creating your content (information and advertising, etc.) is very helpful for defining your focus. “Targeted traffic” is the best kind of traffic as it zones in on your keywords (niche). Targeted traffic focuses on what you have to offer.
One of the main tasks for creating either content or a business opportunity website is keyword research. This is a very important and should not be overlooked. To do this you would take the obvious ‘root’ words that you know of that refer to your business, such as ‘home business’, ‘business opportunity’, ‘affiliate marketing’ and etc., to start with. There are various keyword research tools that you can use online and you can see how to build ‘more keywords from these root words to build your list of keywords.
For example phrases like ‘online home business ideas’, ‘money-making affiliate programs’, ‘best online business opportunity’, use those root keywords and show you a variety of ways to use them in your writing content and advertising. These phrases are referred to as ‘long tail keywords’ in SEO (Search Engine Optimization).
You can use those root words in different ways so that your content doesn’t sound boring or spammy (repeating the same phrase over and over again). With just little twists you can keep your writing interesting (and not get slapped for spamming keywords); and you can actually rank for multiple keywords in the same document.
With some of the better keyword research tools, they will show you more ways those root words are used and how many sites are using them in various formats. You can focus on using the root words in a way that fewer of your competitors are using them so there is less competition for that word or phrase. For example you see that 1000 websites use ‘home business ideas’ but only 500 use ‘ideas for a home business’. See how your chances may be improved with the tiny twist?
If you build your website to include a blog or at least to have a blog that is linked to your website, this makes it much easier to submit ‘fresh content’ to your website. This is an important factor as search engines like ‘fresh’. It is much easier to add a blog post than to try to keep redesigning a static HTML website your site has something ‘different’ that the search engines will re-index. As well, with a blog you can easily add meta “tags”, on the fly for each one of your posts rather than the old-school tedious HTML code.
To have a strong foundation for your business opportunity website or content, you just need to focus on welcoming your human traffic (prospects). For them the site should be easy to navigate with organized menus and site maps so that they can find exactly what they are looking for – ideally in multiple ways, without getting lost in the process.
Search engines are the key to everything on the Internet. They are more than just the ‘traffic cops’ – they are the source of information and communication online. Hence, the primary Internet money making strategies involve using search engine optimization (free) and search engine marketing (not so much).
When you first start out with your idea to start a business, all the way to where you are actually taking action to develop and maintain your business online, the search engines will be key to finding the resources you need.
The search engines just need a couple words to describe your idea and they will build on that to give what you what you need to create more ideas, and to provide examples and statistics. Research is really key and you shouldn’t rush through this stage. It is important that you understand all that is involved and to determine whether it is feasible for you at this time to develop your idea. If not then you may find out what it is that is missing and get it, or you may find an alternative idea that you can do now with what you already have.
You should first determine if there is a market for your proposed product or service. There are statistics about the market all over the Internet and you can quickly determine what is hot and what is not. You can find out how many people are searching for that item on a daily basis as well as other demographics, etc. with regard to your idea.
Remember that what you think will be the greatest thing since sliced bread may not interest others – ‘the market’. As such you may have a difficult time selling it. So this is why it is very important to find out what the market is looking for and get it to them. This is one situation where the multiple streams of income theory really comes into play more than ever. You may want to start out with a ‘sure-fire bet’ so that you have an income and then later on try to add your other idea that may not appeal to the market currently.
After you have made a decision on what you want to start with, the next step would be to create a web page that you can promote. Again, here is where you want to primarily focus on search engine optimization, as getting their positive attention can represent free, organic traffic. The reason this is the best traffic (other than because it is free) is that it is ‘targeted’ traffic which means the traffic is actually looking for what you have based on your content’s keywords.
After you find what keywords work best for your situation, these keyword phrases should be used in any advertising and on your web page. The search engine will crawl and index your web page using those keywords and add this information to their database (index). Then when people use those words or phrases to conduct a query, the search engine knows just what links to give them to find what they want, because they are listed in their index.
The way this works, ideally is the seeker will click the links provided by the search engine and be directed to your web site. Since it is not just random traffic they are more likely to convert to a sale as long as they find what they are looking for, etc. This is why doing keyword research is so important. You want your traffic to be targeted to what you have to offer.
It is very important to learn the best Internet marketing techniques for online business. It can be easy because the resources are available to everyone that will make use of a search engine. There is almost nothing you can’t learn. When you hear terminology then go to a search engine and run a query. Find out what it means and then if it is something that involves a strategy for Internet marketing, find out how to use it.
The key to getting the necessary traffic to convert sales, is having the best traffic which is called ‘targeted’ traffic. Targeted traffic is such that you have visitors to your web page that are searching looking for what you have to offer. This is very much more advantageous to you than having random traffic and attempting to convince them that they need what you are offering.
Search engine optimization (SEO) and marketing (SEM) are principle ways that online businesses can generate free, organic traffic that is likely to convert to sales if done correctly over time. The way this works is that you target the traffic by using relevant keywords in your content and all advertising. When the people search for those keyword phrases, then the search engine displays links for websites that have those keywords included in the content.
Most search engine sites have numerous tools and instructions to help you learn SEO for Internet marketing. As well, the search engine robots will crawl and index your site periodically and index the main keyword phrases and links you have in your site content.
One thing to be wary of is not to be fooled by services that offer to give you millions of visitors. If you do use those, be aware that you will have a small conversion rate. True it may be better than nothing, however due to the fact they are not likely to give you targeted traffic it has limited value. If you have the money to spend and understand the limitations, then by all means try buying visitors.
For sure doing anything is better than doing nothing. It is just it would be wise to focus on those strategies that are most likely to get you the most sales in the soonest possible time. If you have limited money to spend on advertising you probably really want to pursue search engine (SEO) techniques as they are free. They are work-intensive and take time to build momentum, but if you have no money to speak of it is one solution that works.