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The Value of Social Media Marketing
Let’s get social All marketers know that you need to be where the people are. Where are the people today? The people are on social media and that is where you and your company need to be. Marketers often look at very specific statistics, things like bounce rate and the average amount of time that […] -
Use Faces in Your Ads to Engage Emotion
People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things. Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions […] -
Building Components for an Online Business
The idea for the business would seem to be the most important thing to consider when you are creating a plan to start a business online. Ideas may include products or services to sell, and also the entire concept. The concept would be the look and feel (environment) etc. Your presentation is key as well – your website design and format, your advertising and marketing content is important in attracting people and keeping them interested.
It would be important to know if there is a market for what you plan to promote. It is very logical that it is more difficult if we choose the product and then try to find somebody that wants it. The ‘path of least resistance’ would be to do some research to learn what the market wants and then give it to them. Think about that. It is a whole different dynamic when they come to you for something they want