Have you had any luck with Facebook and Twitter ads? First of all, I don’t believe in luck. Second, let’s talk more about how they can be helpful, yet you need to know what you’re doing. Facebook and Twitter can be helpful to businesses without even counting the ads. The free use of these social media accounts can really give your business a boost. So it goes without saying that the targeted ads would be beneficial to, as long as they are set up the right way.
If you have used Facebook and Twitter ads before, but you didn’t do so well, don’t worry. It happens. In fact, it has happened to me. Don’t try to bite off more than you can chew all at once. That will help you as you learn more about how to use these types of social media ad campaigns to benefit your business. Sometime it takes a little trial and error. Sometimes you learn something exciting, and you think it will be easy enough to execute.
Even if you know all there is to know, you’re not exactly going to hit the mark every time. That’s why you always exercise restraint and patience, and you start small with your campaigns. If something is working, you feed it. The more you know, the more campaigns you are going to have that work. Plus, you have to realize that you have to exercise patience when it comes to your campaigns in general.
You can’t launch a campaign that targets people blindly and costs you too much per click. You really want to focus on your targeted base, even if the campaign takes awhile to execute. You want those payments per click to count. You want follows, you want likes, you want interaction. You want to reach the people that want to be reached when it comes to the type of business you have.
Getting impressions is great, but conversion rates are what matters. You also want the calls to action to be precise. Getting your ad seen and seeing customer interaction on some level is nice. Many businesses get there, but you want those ads to convert sales. In order to do that, you’re going to have to learn how to properly set up Facebook and Twitter ad campaigns.
It’s not that it’s difficult. Anyone can do it, but it takes time to learn. Good things don’t come easy. We all know that, and so you have to realize that first, you see the opportunity. Now it’s time to learn more about that opportunity. Facebook and Twitter ads can help get you to the next level in more ways than one. But you’re going to have to use them properly.
Study them for a few days. Take some courses on the subject. Research as much material as you can find. Once you feel comfortable, test the waters. Build from there, and remember to exercise patience. You will find how Facebook and Twitter ads can give your business a boost.
You don’t have your own product yet and you want to make some money promoting affiliate products. But if you promote affiliate products via email, there is a better than even chance that you are making at least one of these mistakes and it’s costing you money. Imagine if every time you promote a product, you make more money with no more effort because you stop making these mistakes – wouldn’t that be worth exploring?
1. Promoting A Product Without Knowing Much About It
Just because other people are promoting a product doesn’t necessarily mean that you should, too. If you don’t know what it is that you’re selling, it makes sense that you’re going to do a lousy job of promoting it. “Hey, buy this product because other people are buying it so it must be good.” What kind of a recommendation is that?
That’s why you want to either get a review copy from the merchant prior to launch, or buy the product yourself. Then spend time actually using the product. Pick out 3 to 5 things you love about it and highlight these in your promotion.
By reviewing the product prior to promoting it, you’ll discover if it’s something you want to stake your reputation on. After all, if you recommend a shoddy product, your list isn’t going to be happy and your reputation will take a hit. Promote enough shoddy products and you’ll need to change your name and build a new list.
2. Using The Same Promo Copy Everyone Else Is Using
It’s the day of the big launch and you copy and paste the same email a hundred other affiliates are sending to their lists – do you really think your readers aren’t on some of these other lists as well? When they see you’re just a cookie cutter of everyone else, they’re going to recognize your emails as junk and hit the delete button. Even if they are interested in the product, they’re going to find someone else to purchase it from who’s already used the product and can give them the insider’s perspective on what to expect.
When you write your own emails, you stand completely apart from the crowd. While the cookie cutter emails are being ignored, yours are getting read and receiving clicks. Write your own promotional emails with your own unique personality and slant, with sincerity and belief in what you are saying, and you will outperform other affiliates with lists larger than your own.
3. Not Adding Value
Always think of what you can add to the product to produce more value. For example, you can add a product of your own as a bonus, or do a coaching call for everyone who purchases. You might start a mastermind group to help the buyers implement what they learn in the course, or even create a new product to give them as a bonus (which you can then sell to others.)
Always think about how you can add value. Many times it can be as simple as adding a 10 page report or 5 minute video on how to do something step-by-step that is called for in the product. And be sure the value you add is directly related to the product you are promoting. If the product is how to grow magnificent roses, then a report on the best places to buy rose fertilizer would be perfect, while a video on how to plant asparagus wouldn’t make a lot of sense.
4. Sending Nothing But Affiliate Offers
If you want your emails to get open and read, you’re going to want to mix a good share of content in with your promotional emails. No one likes to be sold to over and over again, yet everyone enjoys getting news, how-to’s and insider advice from a trusted friend. Be the friend, and make sure at least 2/3rds of your emails contain great info. This will build a relationship between you and your readers and also get your promo emails open and read.
5. Hard Selling Instead Of Pre-Selling
As an affiliate, your job isn’t to sell the product – that’s the sales page’s job. You job is to get your readers warmed up to the idea of what the product can do for them, so that 2 things happen: First, they click the link in your email that leads to the sales page. Remember, you’re selling the click, not the product. And second, when they click that link they are interested, eager and possibly even excited to discover more.
6. Not Being Memorable
We touched on this earlier when we spoke of delivering lots of value to your list in the form of content. When you’re known for delivering value, your emails are much more likely to be opened and read. But just having great content isn’t always enough to make you stand apart from the crowd. You also need a hook: Something that makes you memorable to your readers so that each time they see an email from you, they remember exactly who are and why they should open the email.
If you’re like most marketers, you probably assume you already stand out because you know how different you are from other marketers – but do your readers know this? From the day they join your list, you should in some way differentiate yourself. It could be by using a nickname, such as Mr./Mrs. Overdeliverer. Or it could with your own brand.
If you have another profession, you can use that as your hook. One fellow I know was a school teacher and he still refers to himself that way even though it’s been years since he stepped inside a classroom. Another marketer is known as being unorthodox (to say the least) and yet another is known for his hair and his barefoot running. These are all hooks or associations that make them stand apart in their subscriber’s minds from all the other marketers sending them emails.
Employ some of these hard-fought lessons in your own marketing, and you’ll save yourself years of trial and error, and quickly get on the fast-track to higher profits in your affiliate marketing business.
Your office is in your home, versus you live at the office. You need both a home and an office. This may sound like nonsense but it does have important points. The problem with living at the office is that you may become inclined to work too much.
Having an idea at midnight is a good thing (ideas anytime are good!). You should take action as soon as possible or at least write down the details so you don’t forget what may be a very bright idea. You may also remember something that you need to do. However, if you have already worked more than 8-12 hours, you need to rest. Remove yourself from your work at times as a rule. All you need to do now is make a note to do it soon.
If you work at a job most usually don’t want to bring their work home with them, and it’s best not to. This includes emotional baggage from stress that is created by the whole hamster wheel rut to get to work, be at work and go home from work. If you are self-employed your routine can be varied somewhat anytime you feel the need. When you work for yourself you are free to a certain degree!
The day job has a start and stop working point, and then there is the struggle in traffic as ‘punishment for a job well-done’. The commute, at least is a break from the actual work — if anything good can be said about all the chaos of being stuck in traffic. It does provide a period where you can mentally switch gears from work to home.
‘Some people work to live, and some live to work’ – either way it’s ok. However we need to have moderation and balance in everything – enough work and enough play but not too much of either. With that said the person who loves to work will probably do a much better job. Try to find the good points!
When we rest, we cleanse our minds. It is crucial for our bodies to have relaxation and sleep on a regular basis. People who take ‘cat naps’ are more efficient – sharper than those bogged down by too many details. Taking naps, or at least shutting our eyes for a few minutes is good for the soul. It is not slacking unless we are not getting our work done (and maybe it is because we are too tired).
It is imperative to take frequent short breaks to rest your brain, eyes, neck and arms. Even sitting at your PC or desk for long periods is hard on your back and circulation, so better get away from your desk to stretch and walk around a bit if you can. Just a couple minutes is helpful to your health and efficiency.