If you are researching about article marketing, then you are probably trying to sell something, or get subscriptions. Either way, you are trying to spark interest among the masses, and you’ve heard that article marketing is the best way to do that. Yes, it is very effective, but it has to be done right. So, to help you write up the best articles for marketing purposes, here is some advice and things to keep in mind.
What are you trying to achieve through article marketing? More specifically, do you really know how to execute one in the first place?
Essentially, article marketing is when an article informs the reader about a specific product or service. It doesn’t really matter what style or tone you use, as long as the content is informative and points the reader in the right direction.
However, in order for article marketing to show any results, you need to put in the effort. This means learning the tricks of the trade.
– The Content Must Be Engaging
The great thing about posting engaging content is that it helps you to rank higher in search engines. At the same time, your visitors are happy because they got what they were looking for.
So, you want to post content that won’t sound like a sales pitch. Instead, it should simply give potential clients an idea what to expect. Why? Because you don’t want to come off as pushy. You want to lead people down the sales funnel and have them come back. And you can do all this if you invest in some quality article marketing.
– Use Different Media
Even though the content is going to be a very big point of focus, it doesn’t mean you can’t use other media to make the article more exciting. In other words, use pictures and videos to get more traction. Because the more information you can put into an article, the better. In fact, infographics can be very useful too.
– Quality Content
No, you don’t need to be a USA Today bestseller in order to write interesting content for article marketing, but you don’t want to irritate readers. So make sure you format the article correctly and make it easy for readers to scan. Remember, you are trying to connect with the reader.
– Strong Keywords
Lastly, if you want people to find the articles you need to use the right keywords. They should also be used appropriately in the content as well. Otherwise, search engines are going to penalize you.
Definitely, do your homework for strong keywords if you want to be able to compete online.
Unfortunately, article marketing isn’t exactly like taking a walk in the park. It requires research, skill, and determination to stick to it. Because if you don’t have consistency, the best article isn’t going to help you.
You need to learn as much as possible about article marketing if you really want to make it work for you.
Over and over we hear how to succeed, how to achieve our goals and dreams, and so forth. And yet, somehow most people are falling far short of those goals and dreams…
Now why is that? Perhaps it’s time to do the opposite. In a famous episode of Seinfeld, George Costanza was a perennial loser who one day decided to do the opposite of what he would normally do in every facet of his life. Result? Success!
Another example is contrarian investing – that is, going against conventional wisdom to buy when others are selling and selling when everyone else is buying – has been known to build fortunes. And this holds true for not only investments, but also in real estate.
Another example of the opposite working: Over and over we’ve been told to do affirmations to improve our outlook and our outcome. Result? If we do them a million, billion, gazillion times, they absolutely do work. But who wants to repeat the same phrases over and over 50 times a day? Not me.
Now I hear that if we simply rephrase our affirmation as a question, we only need to say it a few times here and there for it to work. So instead of saying, “I’m a success. I’m a success. I’m a SUCCESS!” we now ask ourselves, “Why am I so successful?”
Go ahead and try it and see if it doesn’t feel different than simply telling yourself you’re a success. Powerful, isn’t it? That’s because by asking the question, you are telling yourself to find all the reasons why you are successful. In other words, rather than just hearing words over and over, you are now actively participating in the process, and putting your subconscious mind to work helping you find the answers. What a difference!
I was going to write an article tomorrow on how to be successful, but I think I’ll scratch that. Instead, I’m going to write about how NOT to be successful, and we’ll see what happens. My tongue is firmly planted in my cheek as I write this, so let’s have some fun!
Stay tuned for tomorrow’s installment where I share with you “9 Ways to Be Certain You’ll Fail in Internet Marketing”… Be sure NOT to come back tomorrow to check it out, ok! 😉
How can you create a product in less than a week that has a high perceived value and is almost guaranteed to bring its own traffic and sales? One word: Interviews.
Here’s how to do it…
First, choose a niche if you don’t already have one. Preferably you want to find a niche with experts who have their own email lists.
Second, choose a hook. If your niche is vegetable gardening, your hook might be, “How to grow an entire years worth of veggies for less than $50.” If your niche is classic cars, your hook might be, “How to buy classic cars for half their real value.” If your niche is Internet Marketing, your hook might be, “How to drive tons of traffic to your website without spending a dime.”
Third, once you have your hook you’ll want to find your experts. Book authors are great for this, as are bloggers and any fairly well-known experts in your niche. Don’t be afraid to approach well known people because you’re going to offer them something they want – exposure. Everyone has something they want to plug, whether it’s their latest book, their website, their new product or whatever – and you’re going to use this to your advantage.
Fourth, contact your experts. You can do this through phone or email, whichever you’re more comfortable with. Ask them if you can interview them, and be sure to mention that you want to plug their latest product or book for several minutes at the end of the interview. Everyone loves a chance to not only expand their audience, but to also make some sales of their latest product.
Fifth, if their product has an affiliate program you’ll want to sign up as an affiliate, do a redirect and give that link at the end of the interview to promote the product. This way both you and your interview subject will make money.
Sixth, conduct the interview. Sign up for a trial at Instant Teleseminar. You’ll get your own conference number and access code. Set the interview up to be recorded, and once the interview is over you can download the mp3 recording. Simple!
Keep the interview fun and relaxed, and ask questions along the lines of your hook. You might want to let your interview subject know ahead of time what you will be asking so they can be properly prepared. They might also have suggestions for you on what they would like you to ask them.
Seventh, ask your interview subjects to promote your new interview product for you. Because they are one of the featured speakers they will likely not only promote it, but promote it heavily. In addition to sales for you and commissions for them; it also means subscriber sign ups for you and back end sales as well (remember, you’re promoting a product at the end of each interview and receiving affiliate commissions on those as well.)
And there you have it – an easy, fast way to create your own product with a high perceived value. If you do a dozen or so interviews, you can easily charge $47 to $97 for the package. And since you’ve chosen experts who have their own mailing lists, you’ll also have a way to promote your product for immediate sales while simultaneously growing your list!