The Importance of Choosing a Good Affiliate Program

Before spending your money on anything, of course you want
to be fully aware of what you are actually buying into. You
need to know if you can afford it, and if it meets your
requirements. You need to be sure that you will be able to
use it effectively (does the program include training,
instruction and support). You need to know how it works and
what is included (the basics as well as any resources
available to members). Very importantly for any affiliate
program, you need to be aware of any special circumstances
that may be part of the compensation plan.

There is usually a lot more to it than that you pay so much
for the membership and you receive a percentage of the cost
in commissions when you make a sale. The special
circumstances could mean that you are ‘passing up’ a
commission to your sponsor or giving them a percentage of
each sale. In some really progressive companies, you could
even be ‘spilling over’ your sales to your downline (those
you sponsor) to help them build their organization ‘under’

The compensation plan has to work in a way that you as a
sponsor would get exactly the same compensation as your
sponsor does. This of course may be dependent on you being
able to reach the same ‘level’ as they have – usually the
number of sales someone has made will dictate their level or
grade in the program. This is fair and is the same as being
promoted or given a raise in any corporation based on your

With affiliate programs it may also be that you have
purchased the products or services on the same level as you
are able to earn commissions. This is a good idea because
you should have a full understanding of what you are selling
and to feel enough confidence in it to purchase it yourself.
Likely you will be much more believable if you have direct

Affiliate marketing is a very good way to break in to
Internet marketing and having your own online business at
home. Some people may not understand what they are paying
for and feel that the membership fee in itself is a ripoff.
When you look at it as a ‘job’, it is true you should
never have to pay for a job. However with affiliate
marketing you are actually part of the company – and you are
working for yourself. The affiliate program is sharing
their intellectual property with you and allowing you to
legally profit from their business.

It is fair that you are charged for membership because the
program has spent and is spending a lot of money to create a
product or service, and to maintain the business. They
perform customer service not only to you but on your behalf
to your customers. They handle all the sales transactions
for you as well as the accounting. They provide not only the
product or service that you are able to earn commissions for
selling, but also pay to maintain the website, member
database, and the graphics and other advertising resources
that are available to members. So you are saving maybe
millions by spending a little each month on your membership

To be especially diligent in researching the programs you
should be wary of those that cost a lot of money to join,
have contracts, and do not guarantee a refund. You really
need to be careful with this and document everything
carefully. Remember that using your credit card to purchase
something gives you a little bit of a guarantee on your own,
in that you can file a dispute if the company does not live
up to their promises either to deliver or to refund. Your
being able to do this does rely on you keeping solid
documentation of everything between you and said company.

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