Search engines basically allow you to search the internet for whatever you’re looking for. So, for example, if you’re looking for “how to tie a perfect knot”, then you simply type that search term into a search engine like Google and the results should bring up website URLs that answer that question. Whenever you do a search, you will get hundreds if not thousands of results. However, most people only click on the first couple of links. Therefore, the sites at the top of the search engines get the most traffic. As a result, if you have a website, then you should aim to to be at the top of the search engines for your keywords if you want a lot of traffic.