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Tips For Choosing a Great Domain Name

Picking a domain name is just like choosing a company name. It calls for a lot of thought and consideration as it is vital for your success. Pick the wrong domain name and it can be hard to switch later without hurting your search rankings and brand. That’s why it is imperative that you pick the best one from the beginning. In this read, were are going to give you a few tips that you can implement to get the best domain name ideas and pick the best one.

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Pick an Ideal Domain Name Extension

An extension is simply a suffix like .net or .com that appears at the end of a URL. Domain name extensions have specific uses and so, it’s important to ensure that you pick one that works for your niche or business. The dotcom extension is the most popular nowadays, but it can be hard to get a short plus memorable .com domain name as it has been around for so long and chances are there’s another company using a similar name.

However, there’s an array of relatively new generic domain names that offer an opportunity to register not only short but highly relevant names. They include .guru, .photography, .nyc, etc. Here are several other top-level domain name extensions and how they are usually used.

-.info for information websites

-.co meaning company, community or commerce.

-. Net for technical or internet infrastructure websites.

-.biz for e-commerce websites.

-.org for non-profits and non-commercial organizations.

Utilize Keywords

Keywords play a crucial role in domains. By utilizing your primary keywords in the domain name, you are simply telling search engines like Google what your site is all about. Paired with good user experience and quality content, keywords in your domain can help your website rank higher on search engine results pages.

It’s hard to come across an excellent domain with your keywords that is not already taken. As such, you’ll need to be very creative and combine your KWs with other terms to make your domain name stand out.
Make it Unique

For your domain name to stand out, it needs to be distinct. As such, you will need research other sites in your niche and find out the domain names they are utilizing. The last thing you want is to accidentally use a name that has been trademarked or get accused of copyright.

It’s also advisable to choose a domain name that is more brandable. A domain name such as Amazon.com is certainly more brandable than Purchasebooksonline.com. Make it catchy and unique.

Keep It Short

Keywords are certainly crucial, but avoid going overboard with domain name length. It is always best to have a domain name that is short and memorable. Keep the domain name under 15 words. Any longer than this and people will have a hard time remembering it. Not to forget that users become more prone to making typos with longer names, meaning you’ll only increase the chances of losing out on traffic. So, ensure you keep your domain name short.

With these tips, you will certainly be able to come up with a domain name that will help build your brand and increase traffic.

 

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