Search engines (SE) can either make or break your Internet business. You want to do as much as you can to optimize your website and advertising to take advantage of the benefits that the search engines can provide. You also want to take care not to do anything to get on their bad side.

You have probably heard the saying that ‘content is king’. That means that it is not some technical mumbo-jumbo that you need to learn. You need to provide a steady stream of good, original content (information) for your website visitors. This is what search engines call ‘value’. If you want the SEs to send traffic to your site, be sure that your site has ‘value’.

Even more accurately the saying should be ‘fresh content is king’. When the SE robots ‘crawl’ your site they are looking for new information. Initially when your site was built it was indexed according to the content, Search engines, etc. Then they will check back every 30 days or so. If the robots do not detect any new changes, they will just turn around an exit, leaving you at the same place in the index as you were originally.

Even more accurately the saying should be ‘fresh content is king’. When the SE robots ‘crawl’ your site they are looking for new information. Initially when your site was built it was indexed according to the content, keywords, etc. Then they will check back every 30 days or so. If the robots do not detect any new changes, they will just turn around and exit, leaving you at the same place in the index as you were originally.

You should strive to keep your link on the first few pages of their search results. When people go to a search engine and search for your keywords they will see your link, click it and visit your site. (this is what is referred to as ‘free, organic traffic’).

The easiest and most efficient way to make sure you always have fresh content, is to either build the website on a blog platform (like WordPress), add a blog to the website as a page, or even as remote as a ‘backlink’. (a blog on a separate site that you can link to). This is much more simple than to try to change the site code, ads, images, etc. each month to create ‘fresh’ content. Back in the day that is what people had to do to stay fresh! So there was no getting away with having some knowledge of HTML code which can get complicated especially if you are new, or expensive if you have to pay someone to do it for you.

If you are at a social network, business forum or article marketing site, use your domain name in your signature (and hyperlink it) to create a link from there, back to your site. In the SEO world (search engine optimization) your focus as part of promoting your business should be to build hundreds of back-links over time. This is indicative that you are actively engaged in your business, rather than just some website that sits on the Internet collecting dust.