If you are considering a leap into the growing field of article marketing, chances are you have done a little research. There are, however, a few tips of the trade that writing gurus won’t tell you. Why wouldn’t the experts want you to have this information? That’s easy – if you had this information you, too, would be an expert. To help you to climb higher in the ranks of writers online, this article will share tips to heighten the quality of your writing.
First, writing for an online audience is a lot like writing for a newsletter or a mass email. You will have a varied audience with a common interest in your topic area. Studies show that most American read at the middle school level so, unless you are trying to appeal to a more technical niche, you should write in a simple and easily understood fashion. Complex sentence structures and vague thought processes will not convey your ideas to your audience easily, and they will look elsewhere to get the information they need in a quickly digested format.
Second, your writing should be interesting. Simply spouting out facts and figures will not draw an audience in, and they will be unlikely to follow through any links t other pieces you have written. Varying your sentence structure, interesting analogies, and active verbs can make even mundane information more interesting to read about.
Third, your writing should incorporate good information that your audience will actually benefit from. The internet is full of empty pieces, published solely to get the author’s name or website out and without the intention of actually benefiting readers. This kind of litter can make it difficult to find concrete and usable information. Taking the time to research your articles and develop concrete thoughts to share will not only increase your credibility as article marketer but will benefit your readers and increase your following.
These tips might seem really simple, but the call for quality in writing and content does require more work than some gurus will tell you. This work, though, will increase the quality of your product and will set you apart from the pack.