It will come as no surprise to any business owner to learn that we live in an online world. Those companies that do not have an online presence will simply fall prey to competitive pressures. Any web consultant will tell a business owner that one of the most important pieces of online real estate that they can own is the domain that their website is based on. A great domain – with the right extension is a sign of professionalism – it provides the consumer with the peace of mind of knowing that the company that they are dealing with has a strategy that is focused – and by extension, the products and services that they offer will be of the highest quality.
However, finding and registering that all-important domain name can be an arduous process – and registration can be expensive – especially in competitive sectors. Thankfully there may be a value for money and an effective shortcut to getting a domain name that reflects the professionalism of the company.
There are marketplaces that have huge inventories of domain names in a variety of sectors. Not only do those companies have this library of domain names for sale – but their online sites (and often consultants) can offer advice on alternatives that may be suitable – and offer excellent value for money. The most professional of these have teams of brokers who will offer advice on finding that domain name that aligns with your company’s strategic marketing aims. The fact of the matter is that those sorts of companies offer services that make sound strategic sense to businesses of all sizes – but especially to startups, as well as small and medium enterprises. Why? Because the best of them offer exceptional value for money.
They will charge a one-off fee for your business to retain the services of an experienced broker – and thereafter if the domain is purchased a low commission. Compare that to the services of a web consultancy and it will be immediately apparent that from a return on investment perspective retaining the services of such a company make immediate sense from a financial perspective.
However such companies also offer an additional service. There are often scenarios where a startup has purchased a variety of domain names for the consideration of a marketing or senior management team. once that decision has been made the rest of the domain names are an asset that is simply not performing. Sellin them makes sense as far as the bottom line is concerned. Companies like Sedo.com have access to global markets of companies that are hungry for the correct domain – and your company does not need assets that lie fallow. Companies like Sedo also offer auction options – where you get the best prices for your unused domains.
It is often said that the essence of capitalism is buying and selling – and nowhere is that truer than in the cutthroat world of online marketing. Get the best domain – or get rid of unwanted assets at the best prices – your online survival may depend on maximizing assets.