A certain percentage of new list subscribers will unsubscribe from your list almost immediately. They’ll get the lead magnet you offered them and then POW! Unsubscribe. You’ve got to wonder why. Are they afraid you’re going to sell them something? Maybe. If you’re building a list of online marketers, you’ve really got to wonder about…

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier. Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time. Sales from affiliates? You spent time recruiting them and…

Let’s say you’re building a sales funnel to promote a new weight loss program. Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc. Maybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an…