I recently asked a group of marketers this question: “When you send an email to your list, what’s your #1 goal?” Some of the answers I got were… To get readers to open it To get readers to READ it To give some useful info To build rapport To sell a product Those are all…

While it’s true we can learn from our own mistakes, it’s much easier, faster and sweeter to learn from the mistakes of others. With that in mind, here’s 7 doozies that belong in the Business Mistakes Hall of Shame: Schlitz Beer – At one time, Schlitz was the best selling beer in America. Then they…

This one is so simple, yet diabolically effective… When you first introduce a new product to your list or your blog readers, do you simply pop a link on there with a line of text and hope they click? Of course not. You introduce the product. You tell them what’s good about it, how you…