We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of its customers: In Brandwashed: Tricks Companies use to Manipulate Our Minds and Persuade Us to…

Nearly every day someone approaches me about doing a joint venture because as you know, joint ventures are a marvelous way to get your product in front of a lot of people. Better yet, getting your joint venture partner’s recommendation can significantly increase both sales and sign ups onto your own list. But that’s the…

I recently stumbled upon a blog I highly recommend you visit anytime you need a recharge, called https://www.wakeupcloud.com. It’s written by Henri Junttila, and frankly it’s a much needed breath of fresh air in the field of positive self-change. One of his blog posts is his own personal compilation of “77 Great Quotes That Will…