How To Become A Marketing Consultant

The business of marketing may look glitzy and glamorous from the outside but it takes a variety of skills, dedication and hard work to become a successful marketing consultant. In essence, a marketing consultant is running their own business and needs to fulfill all the tasks that are performed in a company by a variety of different individuals, themselves.

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For a better understanding of what it takes to become a marketing consultant, it is first and foremost important to understand what they do:

What Is A Marketing Consultant And What Do They Do?

The primary function of a marketing consultant is to identify the marketing needs of a company and then design a marketing campaign incorporating suitable strategies to effectively reach the specified target market. However, the consultant may play a variety of additional roles depending on the needs of the company.

They may implement the different strategies themselves or outsource the various techniques to a range of different providers. A consultant may also provide a service to analyze the results of the marketing campaign in order to evaluate the success of the techniques and strategies that have been put on place. Changes to the strategy or tweaks may be made relevant to the success or failure of a specific technique or as the marketing campaign evolves.

Over and above this, a marketing consultant needs to source their own leads, take care of their own invoicing and finances as well as any other necessary functions that are part and parcel of being a self-employed individual.

How To Become A Marketing Consultant

While it isn’t entirely necessary to have formal qualifications to become a marketing consultant, there are some certifications and degrees that are a bonus when it comes to sourcing new business, especially in a corporate environment or when looking at big businesses. The most common degree for a marketing consultant is an MBA or Master in Business Administration. Undergraduate degrees in communication, marketing or business are also a good start.

These qualification support the consultants’ ability to do the job. However, there is nothing quite like experience to qualify for the job. The more experience in various fields of marketing a consultant has, the more likely they are to be successful. Experience helps develop the following skills necessary to be successful:

– Digital or online marketing
– Social media marketing
– Traditional marketing such as radio, television and print media marketing
– Public relations and communications
– Direct response marketing
– Copy writing

Other skills that are of consequence include:

– Creativity
– Ability to strategize and implement a marketing campaign
– Project management skills
– Organizational skills
– Time management skills

A good place to start is with copy-writing or providing content to clients. These clients may be marketing consultants or request writing services directly. Working with a marketing consultant is a good way to learn the ropes and other necessary skills.

Content writing can easily be developed in to providing digital marketing services such as SEO (search engine optimization). Digital marketing paves the way to learn social media marketing techniques. Traditional marketing, public relations, direct response marketing and communications are skills that will take some time to learn.

However, a marketing consultant can specialize in a specific field of marketing. For example, a digital marketer may outsource the traditional marketing needs of a client and vice versa.





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Everything You Should Know About Alexa.com

Alexa.com is one of the most valuable resources that you can use if you are looking to measure your site’s performance, gauge the competition, and more. However, many people have questions about what Alexa.com is, what it can help you do, and how you can use it.

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Alexa.com is a web traffic analysis company that provides access to global web traffic data, global rankings, and more. With Alexa.com, you can gain insight into everything from a website’s strengths, weaknesses, and opportunities based on actual data. Alexa gets its traffic estimates based on its respective global traffic panel which takes a sample of millions of Internet users using one of a variety of different browser extensions [1].

Top Things You Need To Know:

1. They Use A Data Panel

Alexa is able to offer accurate estimates by leveraging its enormous data panel that is acquired through over 25,000 browser extensions. These browser extensions offer data traffic insight that allows Alexa.com to accurately estimate global traffic.

2. How Often Do Rankings Get Updated?

Whenever you are looking to use a source for analytical data, you want to be certain that you are getting both a high level of accuracy and regular updates. With Alexa.com, you are getting analyses with rankings updated daily.

3. Rankings Are Relative

The rankings that you see are relative to your competition.

4. Paid Plans Offer More Information

While Alexa.com doesn’t offer bias towards those with paid accounts, you are going to get exceptional value in the form of enhanced data to analyze. With the paid plans, you are getting a lot more data to work with. You will get access to things like site audits, organic keyword research, competitor keyword matrix, keyword difficulty tools, on-page SEO analyzer, site comparisons, top sites, and more. There are so many different types of data that you can use to make your website much more competitive in the marketplace.

5. Get Accurate Estimation Of Your Competition

Where Alexa’s ranking really shines is the ability to use it to gauge the rest of the market. It is a good way to roughly estimate the traffic levels of your competition which can help you gain a lot of competitive insight and effectively benchmark your own website with it.

6. Does Alexa Rank Really Matter?

While many debates whether or not Alexa.com’s rankings truly matter, having a high ranking site can come with various benefits. For one, you will be able to leverage a high ranking to charge more for advertising or even guest posting. Along with this, you can use the ranking to leverage better guest posting opportunities. That being said, the downside is that you are getting a ranking that is based on the traffic that has browser extensions installed. Not everyone has browser extensions installed and they only calculate the traffic for the domain itself rather than the traffic of the entire site.

Overall, there are plenty of different things to know about Alex.com. It happens to be one of the best tools that you can utilize in your efforts to boost your rankings and to better compete within your respective marketplace. Google Analytics offers better accuracy for data but the depth of data is simply not there. Alexa.com fills in a lot of the gaps which makes it a very effective tool to use as a webmaster.

References:

[1] https://www.alexa.com/about

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Thailand is no different. In order to reduce the consumption of plastic every major retailer, 7/11, Tesco Lotus, Big C, Robinson’s department store, and many many more have discontinued the use of plastic bags.
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How many times did I say to my wife, “I left the bags in the car.” Or how many times to you intend to buy one or two items but find 8 in your cart.
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3 Ways To Build Trust With Potential Customers

When it comes to selling products and services, building trust is an integral part of the process. There is no way that you can convince someone to spend their hard-earned money if they are unsure of whether or not what they receive will be worth the investment. If you are struggling with building relationships, here are some pointers that will help boost your trust quotient.

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Avoid Speaking Negatively About The Competition

One common mistake that business owners make is talking down on others when trying to attract. Your goal should be to focus on how great your products and services are and why your offerings are better than everything else that is available. If you start saying negative things, it will let people know that you are desperate for business and you will begin to lose credibility.

Personalize Your Pitch

No one wants to feel like you only see them as a dollar sign. If you have the same sales pitch for everyone, it shows that you have not honed in to what they customer’s needs are and how you plan to solve them. Adopting a generic approach is a great way to show others that you are not to be trusted.

Be Honest

Yes. It is actually this simple. The main method of gaining trust is letting everyone know that you are an honest individual. For instance, of there is some kind of error with a product you offer, let people know and try your best to offer a solution. Pretending the incident did not happen will only show people that you are not transparent and you do not have any integrity.

It is not easy to gain trust, but it is often hard to maintain once it has been achieved. If you are looking for ways to solidify your relationship with potential customers and increase sales, taking these steps is the best way to about it.

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