It’s no secret that the U.S. is currently in crisis mode. By the end of March job losses in the United States had exceeded 700,000. More than 6.64 million Americans applied for unemployment benefits during the week ending March 28 – this is the highest number for a single month in history and every week in March saw the record being broken again and again. The trajectory for unemployment claims is edging ever upward.
The unprecedented regulations governing shutdowns, self-isolation and lockdown have led to bars, restaurants and other service providers to shutting their doors. As the lockdown continues in cities such as New York the pace of layoffs accelerates. There are businesses that simply will not be around when people finally emerge from their homes.
International service providers have been in the headlines as well with a large amount of focus on airlines, auto manufacturers, cruise companies and other leisure orientated businesses under immense pressure. The stimulus package unveiled by the United States government will undoubtably help – but there are grave doubts whether these industries will emerge unscathed. And the ripple effects may reach further than many people think.
The grounding of airliners means that car hire companies are effectively dead in the water. Car hire companies need to dispose of aging assets on the used car market – and that market is suffering. Inevitably this is going to lead to used car prices plummeting. Due to a glut of new stock.
The problem is not only that auto usage is effectively banned in many countries due to the lockdown, even once the Coronavirus is brought under control (and there are doubts that this will become a reality in the medium and even long term) it is unlikely that crowds will gather in showrooms and used car lots. Steel manufacturers will be affected due to decreased demand for product used by the auto industry in the manufacture of new vehicles. The human psychology of fear is powerful.
Ironically the plummeting sales of used cars come at a time when the price of fuel is heading towards record lows.
But the ripple effects do not stop at the lot. In house finance providers will be feeling the pinch as well – as will other loan providers. Fear of fiscal strain due to ongoing business failures and the attendant job losses is making consumers think twice about the purchase of big-ticket items.
The ripple effects continue – manufacturers of smart televisions will be feeling the effects of the Coronavirus for years due to closely monitored household expenditure – although they many be spared the worse due to the fact that home entertainment may be a growing sector.
So, what is the way forward?
Taking the auto industry as an example there can be no doubt that survival will depend on a pivot towards online business models. The lockdown has forced many consumers online in order to access services and products – and many have discovered that online purchasing offers better value and a more convenient experience.
It is unlikely that the traditional auto showrooms and expansive used car lots will remain in a post-Coronavirus world.
The move towards online business models will reward those businesses that are able to pivot to this sort of strategy. Those that do not will find themselves at a competitive disadvantage.
The Coronavirus has changed the world. It has changed the way we communicate and it has changed how business will be conducted in the future.
For many businesses it may be too late, for others the pivot towards online business models may present an opportunity. However, it is very much a case of Carpe diem, seize the day. Those businesses who are hoping to ride out the storm without immediately beginning to formulate an online strategy will have their lunch eaten by those who will hit the ground running when the pandemic begins to be brought under control and lockdown is lifted.
Have you ever tried to take a quality screenshot on your PC or laptop? If you have, you know how primitive the process is. One should press the “Prt Sc” key to take the screenshot and then paste it in another image processing program. That’s where Snagit comes in handy. It solves the screenshot-taking conflict for once and all. With Snagit, you can capture the screen, edit it, and share it using one program. You have the option of recording even a video of the computer screen without the help of any other program. Here is everything you need to know about Snagit.
Taking screenshots has become mandatory in this technologically advanced era. People live glued to their computer screens almost every hour of the day. That’s why you need a quality screen capturing software such as Snagit. The software comes with many important features that you need to make a high-quality screenshot. You don’t need to be a tech-savvy person to operate this software. In fact, you need very little skills to learn how to use the program. Here are some of the many features of Snagit:
. You can capture any part of the screen with this program. In fact, you can capture the full screen or part of it. If you want to capture an image within a window, you only need to draw a rectangle over the specific image you want to capture.
. Once you select the specific screen area you want to capture using the software, Snagit will send it to its editing interface. You can save or copy it in case you don’t want to edit it. If you don’t like any part of the image, you can easily modify it using the program. You can rotate, delete, and do more with the software program.
. You can easily add details to the captured image using Snagit. For example, you can complement the captured image with arrows, dialogue clouds, labels, text bulbs, and more with this tool.
. The tool lets you record videos from the screen. You can record everything that happens on the screen and save it as an MP4 file.
. Snagit allows you to extract the existing text in the screenshot and export it to a text processing program.
. Once you are satisfied with the captured screenshot, you can export it using the share button of the software.
. Capture the entire screen or any part of it
. Can record videos from the screen itself – including video games
. Easy interface and customizable according to your preferences
. Can export or share with your friends directly from the screen
. The editor has advanced options
. Comes with a 15-day free trial
. Expensive compared to most of the other screen capture programs
. Some options are slow
. Only one format to export videos
Are you searching for a high-quality screen capturing software? If so, you are in the right place. Snagit is one of the best screen capturing software programs on the market today.
This Phone Camera Lens 6-in-1 Kit is your complete photography solution–from portraits to landscapes to close-ups to selfies–for one easy price! Designed specially to complement mobile phone cameras, the kit’s 4 included lenses are made of premium optical glass with multi-resistant coating bringing 99% ultra-high transmittance for a real HD…
Phone Camera Lens 6-in-1 Kit
This Phone Camera Lens 6-in-1 Kit is your complete photography solution–from portraits to landscapes to close-ups to selfies–for one easy price! Designed specially to complement mobile phone cameras, the kit’s 4 included lenses are made of premium optical glass with multi-resistant coating bringing 99% ultra-high transmittance for a real HD scene. An included universal clip secures the lenses to your smartphone.
The kit also comes with a sturdy tripod base, made of non-slip materials for high stability. A retractable tripod leg lets you adjust the optimal level. Group photos and selfies are made easy with the included remote shutter. Enjoy the easy shooting with the wireless trigger!
Finally, a handy carrying pouch helps keep all your lenses in one safe, convenient place, and a lens cleaning cloth ensures your lenses stay dust-free and ready to use. The Photo Camera Lens kit is compatible with iPhone, Samsung, Google, HTC, Sony, LG, Huawei, Motorola, and other Smartphones, and more.
Makes a great gift!
KIT LENS FEATURES:
180-degree Fisheye Lens: allows a much wide range to capture convex, round and hemispherical images instead of square ones.
0.65X Wide Angle Lens: lets you capture the entire field or large group in one picture. The 0.65X lens features additional glass elements that correct unwanted lens distortion so straight lines appear straight. Great for capturing expansive landscapes.
15X Macro Lens: provides 5X times greater depth than ordinary lenses for clear details of a small object. Capture all the intricacies and details with precision-focus for razor crisp macro photos every time. For best results, position macro lens approximately 1/2 inch from subject.
14x Telephoto Lens: will give you the opportunity to capture distant objects, allowing you to attain real impact into your shots.
IN THE BOX:
* 14X telephoto zoom lens
* 180-degree Fisheye lens
* 0.65X wide angle lens
* 15X macro lens
* Carrying pouch
* 1 big and 1 small clip-on lens holder
* Lens cleaning cloth
* Mini tripod
* Remote shutter
* Instruction manual
The business of marketing may look glitzy and glamorous from the outside but it takes a variety of skills, dedication and hard work to become a successful marketing consultant. In essence, a marketing consultant is running their own business and needs to fulfill all the tasks that are performed in a company by a variety of different individuals, themselves.
For a better understanding of what it takes to become a marketing consultant, it is first and foremost important to understand what they do:
What Is A Marketing Consultant And What Do They Do?
The primary function of a marketing consultant is to identify the marketing needs of a company and then design a marketing campaign incorporating suitable strategies to effectively reach the specified target market. However, the consultant may play a variety of additional roles depending on the needs of the company.
They may implement the different strategies themselves or outsource the various techniques to a range of different providers. A consultant may also provide a service to analyze the results of the marketing campaign in order to evaluate the success of the techniques and strategies that have been put on place. Changes to the strategy or tweaks may be made relevant to the success or failure of a specific technique or as the marketing campaign evolves.
Over and above this, a marketing consultant needs to source their own leads, take care of their own invoicing and finances as well as any other necessary functions that are part and parcel of being a self-employed individual.
How To Become A Marketing Consultant
While it isn’t entirely necessary to have formal qualifications to become a marketing consultant, there are some certifications and degrees that are a bonus when it comes to sourcing new business, especially in a corporate environment or when looking at big businesses. The most common degree for a marketing consultant is an MBA or Master in Business Administration. Undergraduate degrees in communication, marketing or business are also a good start.
These qualification support the consultants’ ability to do the job. However, there is nothing quite like experience to qualify for the job. The more experience in various fields of marketing a consultant has, the more likely they are to be successful. Experience helps develop the following skills necessary to be successful:
– Digital or online marketing
– Social media marketing
– Traditional marketing such as radio, television and print media marketing
– Public relations and communications
– Direct response marketing
– Copy writing
Other skills that are of consequence include:
– Ability to strategize and implement a marketing campaign
– Project management skills
– Organizational skills
– Time management skills
A good place to start is with copy-writing or providing content to clients. These clients may be marketing consultants or request writing services directly. Working with a marketing consultant is a good way to learn the ropes and other necessary skills.
Content writing can easily be developed in to providing digital marketing services such as SEO (search engine optimization). Digital marketing paves the way to learn social media marketing techniques. Traditional marketing, public relations, direct response marketing and communications are skills that will take some time to learn.
However, a marketing consultant can specialize in a specific field of marketing. For example, a digital marketer may outsource the traditional marketing needs of a client and vice versa.