I feel almost silly writing an article on this topic, because I can sum it up in one sentence: Write about your own personal experiences in story form. That’s it! People love stories – especially true ones – that show you overcame an obstacle, solved a problem, created something positive and so forth. So if … Read more

Work expands to fill the time allotted – and even more time beyond that – if you don’t have a hard deadline. Thus, if you make it a goal to finish your new ebook in 3 months, at the 3 month mark you’ll either just be finishing, or worse yet you’ll realize you’re only halfway … Read more

Let’s be candid – You can discover these outsourcing secrets the easy way or the hard way, but you’re going to find this out sooner or later. The hard way is the way most marketers do it. They make mistakes when outsourcing, lose time and/or money, and then learn from their mistakes. I propose we … Read more

You read a book and a week later you hardly remember a thing. You watch a video and a day later it’s lost from your memory… The fix? Always write down your three biggest takeaways from anything nonfiction that you read or watch. Keep a notebook or file just for this purpose. Review it often. … Read more

Ouch! You’ve got a great product. In fact, there’s never been another product like yours in the history of the world. Your product is going to sell like GANGBUSTERS because, well, because you just know it will. Because it has to. Because you just sunk the last 6 months and several thousand dollars into building … Read more

Short and sweet: If you’re making good money coaching others to do or accomplish something, then you can probably double the money you make without much effort. It’s sort of a recycle and reuse kind of thing, where nothing in your business goes to waste. Let’s say you spend time coaching people on how to … Read more

A hermit lived high on a mountain top above a township, and every day as the people below him scurried around, doing their daily tasks, the old hermit would watch. He had everything that he needed on his mountain, there was plenty of food and supplies, he had a small vegetable garden near his cabin, … Read more

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it? Because think about this – if you send 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. And … Read more

Blogging can be a great way to position yourself as an authority and create customer loyalty – if you’re willing to devote the time necessary. Follow these 9 Tips for Better Business Blogging and you’ll be more successful! 1. Forgo the advertorial dribble. Decades ago some bright entrepreneur realized that if he wrote his sales … Read more

You already know how important content is for communicating your message, getting traffic and making sales. But you might be overlooking a few things that make your content truly great… Write for your readers, NOT for the search engines. Sometimes we get so caught up in optimizing our content for SEO that we forget we’re … Read more