None of these take much time, but any one of them can add significant sales to your bottom line. Or try all six, and see your sales explode.
Your Prospects Are Afraid…
Provide your real contact information, including name, company name, snail mail address (physical is better than P.O.) and phone number.
Why? Because your prospects are afraid you are not who you say you are.
On your ‘about me’ page, provide all of this info again, along with photos of you, any employees you have and maybe even your location. Make it super easy to trust you and you’ll get more sales.
Elevate Your Prospects’ Status to Make More Sales
People want to prove they are better than others and have people look up to them. This isn’t bad, it’s just human nature. And you can use this tidbit of knowledge to make more sales, too.
Play up to this tendency to feel more important. Show prospects how buying your product will raise their status among peers, friends, family, etc. Show them how important they will become as a direct result of buying your product.
Have Your Sales Message Come from a Peer
One of the ‘secrets’ to boosting response of your sales message is to have it come from a peer of your ideal prospect.
In other words, you want your message to come from someone of the same group you are selling to.
Are you selling to women in their 40’s? Have your message come from a woman in her 40’s. Selling to investors? Have your message come from another investor, and so forth.
You can likely take any promotion you are running right now, change the message to come from the prospect’s peer, and increase your response considerably.
This technique is even more important when you are selling to someone who is highly skeptical. Nothing melts resistance faster than hearing a message from someone you perceive to be very much like yourself. Split test this and see the response – I think you’ll be shocked at the increase in sales you experience from this simple technique.
Focus on the Benefits of the Benefits
You already know how important benefits are to the selling process. Features are great, but it’s the benefits that sell. For example, that weight loss book is pretty and it has 300 pages – those are features. The benefit is the reader will lose weight if they follow the plan laid out in the book.
But what are the benefits of the benefits?
In the above example, ask yourself what are the benefits to losing weight? For example:
Becoming more attractive
Fitting into clothes they already own
Turning heads and getting dates
And so forth.