How many people sitting in coach on an airplane wish they were in first class? Odds are, most if not all of them.
First class flyers get fancy lounges in the airport, preferential boarding, comfortable and roomy seats, their own special first class flight attendants, real food and drinks, blankets, pillows… just about whatever they want within reason.
The first time I flew first class, it was on a complimentary upgrade for having made me miss my connection due to an airline delay. (Those were the days when airlines thought of you as a valued customer instead of cattle.)
I was shocked at how well they treated the first class passengers, even bringing hot moist towels so we could wash our hands, free drinks, completely edible food, a soft pillow… I never wanted the flight to end.
And I was hooked, too. Who wants to go back to coach after flying first class? Not me!
Which makes me think – what if we offered our best customers a complimentary upgrade?
Think of it this way: You’ve got prospects, you’ve got customers, and then you’ve got SPECIAL customers who spend lots of money with you.
So what do you do?
You create special perks just for these customers.
For example, maybe you give them:
Their own member’s area full of fun and useful stuff
Discounts on all of your products
First dibs on new products – they get to buy your new stuff before anyone else
Discounts you’ve negotiated on other people’s products
Special videos you made just for them
Insider’s info on your niche
And whatever else you can think of that they would love