If you’re an experienced online marketer, you may never have considered working with brick and mortar type businesses, but after reading this you might rethink your position.
First, it’s great money.
Second, it’s great money FAST.
Third, you don’t actually need to do any of the work yourself, since you can outsource everything.
The hard part? Getting clients. At least, it tends to be hard for most marketers trying to run a marketing business for offline clients.
But I’m going to show you how to get all the clients you want, using three easy techniques.
All three of the techniques center on one thing – offering a FREE 20 minute consultation about why their website isn’t getting them enough customers, and how to fix it.
Think about it – how many business want more customers? Nearly all of them.
How many businesses would like those customers to find them on the internet and then walk in the door, ready to buy? Nearly all of them.
And how many businesses would like someone to tell them why their website is doing such a lousy job of getting new customers, and how they can fix it?
Just about all of them.
So your offer is going to be a free 20 minute consultation on why their website isn’t getting them business and how it can be fixed. Totally free, no obligation, no nothing beyond you honestly and earnestly helping them.
There are two keys to your offer – first, it’s only 20 minutes. Most business owners are happy to find 20 minutes to have an expert look over their site and give them some helpful advice.
Second, you are going in without expectation of self-profit. Your entire motive is to help them. And when you think like this, it will show. They’ll let their guard down and have a real conversation with you.
And more often than not, they’ll also hire you to do the work for them.
The three methods you’ll use to get these appointments are:
Posting on Craigslist or a comparable website if you’re outside of the U.S. Of the three methods, this one tends to get the lowest response. Yet the appointments you do get – perhaps 1 to 2 per week – will very often result in a sale. However, if you scale this up and post in numerous cities, this method alone can be enough to keep you busy. You’ll just have to conduct your appointments via Skype or phone. Be sure to find ways to post that don’t conflict with Craigslist rules, since they can sometimes get a little cranky if you post the same ad in multiple cities.
Create cards that you leave in strategic places. First, create your cards. They could be brochures, or they can be oversized business cards. Spend plenty of time getting your wording just right. Next, scout your locations. You want to find places where business owners have down time – for example, accountants, suppliers, repair shops, computer shops, etc. Mark each card with a code so you can give a commission to the business where your new customer found your card. Done correctly, this will yield several appointments per week.
Email business owners directly. You can generally find their email address on their website, or you’ll find a ‘contact me’ form. Either way, let them know you’ve been studying their website. You’ve discovered 3 things they could be doing to bring in a whole lot more customers, and you’d be happy to stop by and show them what those things are.
And finally, because you go in with no expectation of self-profit, business owners will feel completely confident in recommending you to other business owners.
This will be a natural outcome of your business model, but it’s not the one to rely on. Some months you’ll get several referrals, and other months you might not get any.
So when they come, be thankful, be happy, and by all means go out of your way to show appreciation to the person who referred the new business owner to you.
Start offering free consultations, and deliver great value to everyone you meet with! Before long, you’ll have more people wanting to do business with you than you can handle by yourself. In fact, the next skill you’ll need for growing your business after implementing the action plan above is learning how to outsource or hire effectively! 😉